For many years, a small group of resourceful entrepreneurs became authors to establish and grow their businesses. They were early to recognize the value of book marketing campaigns to generate publicity that's challenging to come by otherwise. Today, an increasing number of businesspeople and professionals are becoming authors and using their books as marketing vehicles. Given the competition in virtually every field today, PR campaigns are helpful, and a book allows you to lay out your business philosophy. Not every client prospect will read your book, but it will convey a general message.
The concept of "newsworthiness" is crucial to nonfiction books, and you can either write about a timely topic or provide a novel approach to a well-known one. A few people succeed in getting traditional publishers interested in their books, but many more self-publish them. As long as you put the effort and funding into your project, you can produce a competitive volume in the marketplace. It requires professional editing, cover design, and marketing, to name a few. Without that support, you may fall short of producing a book that people will regard as valuable. Therefore, consider your options carefully.
The PR surrounding a book launch can benefit your business in many ways. When you're a published author, you'll be offered interview opportunities and speaking invitations you might not receive otherwise. Authors are seen as thought leaders, and extended opportunities businesspeople would have a challenge receiving. It can also be favorably persuasive if you're going after a new client or job and listing a book among your professional credits. You'll win a new position or client thanks in part to the favorable impression your book makes. You'll find it happening often after you're published.
One interesting way to select your book's topic is to settle on your business's most significant growth opportunity. If you display expertise in that area, it can attract clients in that area more easily. You'll enjoy a new edge over your competitors and grow your business. Books also tend to last for years as opposed to other marketing materials, which can be short-lived. So, you can consider the time spent writing and producing your book as a longer-term investment. There's also the opportunity to earn income from your book if it's on a topic that will appeal to an audience outside your clientele.
