Search Engine Image Protection

[dropcap]S[/dropcap]earch engine image protection (SEIP), also known as search engine reputation management, combines the expertise of Search Engine Marketing (SEM) and PR, and is designed to protect a company or brand against incorrect negative publicity via the Internet.

By using SEIP strategies to push potentially damaging information out of the top search engine rankings, marketers hope to protect their brand image and make a good impression on Internet users who may be researching a future purchase.