Integrated Marketing Communications

[dropcap]I[/dropcap]ntegrated Marketing Communications (IMC) is defined as customer centric, data driven method of communicating with the customers. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. This management concept is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.

What is Integrated Marketing?

https://www.youtube.com/watch?v=k6WF0O1Mnvk

Source: YouTube