Websites content that is primarily targeted for a particular country or language. the content of such websites will not be of high importance to the other areas in the world. webmaster tools allows you to set a geographic area which you target of your website’s content. You can select a country from the webmaster tools as your target.
When you set a geographic target USA or UK or India.your website may begin to rank higher in the Google search results.
setting USA or UK or India as target country will let Google know that your website’s content is more useful for the people living in the USA or UK or India.Google will give slightly higher priority to your website.
When you set a geographic target USA or UK or India.your website may begin to rank higher in the Google search results.but your website’s ranking in other countries may fall. So, you should not target any geographic.
For example, if your website has Hindi content then target customers most of your traffic would come from India In such a case, you can set India as your geographic target.
For example, if your website has USA job related content then target customers most of your traffic would come from USA In such a case, you can set USA as your geographic target.
For example, if your website has UAE Properties related content then target customers most of your traffic would come from UAE In such a case, you can set UAE as your geographic target.
Based on your services or any other things You should set a geographic target only and only if your website’s target customers in a particular country.