Google AdWords is an online advertising service that places advertising copy above, below, or beside the list of search results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy.
Initial Release:- October 23, 2000
Website:- www.google.com/adwords/
AdWords offers pay-per-click (PPC), that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost per mille (CPM) advertising, site-targeted advertising for text, banner, and rich-media ads, and remarketing.
The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline of 25 characters, two additional text lines of 35 characters each, and a display URL of 35 characters.
AdWords account Management:-
- 10,000 campaigns (includes active and paused campaigns)
- 20,000 ad groups per campaign
- 5,000 keywords per ad group
- 300 display ads per ad group (includes image ads)
- 4 million active or paused ads per account
- 3 million keywords per account
- 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign*
- 100,000 active ad extensions per account
- 1.3 million references to ad extensions per account
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