In simple words, Email authentication refers to the accuracy of the email in terms of sending ownership.
It authenticates email while incorporating various elements into action that facilitate in knowing its ownership, accurately. Those I will discuss here.
Features of Authenticated Email:
- Email authentication relies on basic standards. SPF and DKIM are a name of few.
- Help prevent email fraud, improve your email deliverability.
- Help ensure continued delivery at receiving mailboxes.
- Improve the success of your email campaigns.
- Assist in achieving email marketing objectives and goals
Email authentication is like a ‘must-to-do’ thing for business especially where bulk messages are transfer in a minute.
However, there are various ways and methods to send e-messages that can be anywhere from web portal, to web-based application, mobile apps to PWAs, etc.
Thus, authenticating emails can be tricky! Here are five simple and easy to understand steps for email authentication.
Step 1 – Authenticate using SPF and DKIM can be easy and effective ways. This new technique utilizes ISPs to identify and treat email that is not properly authenticated.
Step 2 – Create a roadmap of all the IP addresses that you may wish to send email. Further, authenticate all of your mailstreams or risk being blocked by ISPs at the gateway.
Step 3 – Create your authentication record on SPF and DKIM, then publish them. To do so, visit each of their websites for details.
Step 4 – Setup your mail server to sign outbound email with DKIM. It’s also the easiest way.
Step 5 – At last, you can test your records using DKIM tools ‘Policy Record Test’ and ‘Selector Record Tester’ and SPF has a series of tools. You can try anyone from both.
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